整合營(yíng)銷之父 —— 唐·舒爾茨

“ 強(qiáng)調(diào)品牌不但能夠向顧客傳遞最好的價(jià)值主張，同時(shí)可以為企業(yè)、品牌所有者以及股東創(chuàng)造最好的經(jīng)濟(jì)價(jià)值。”

—— 唐·舒爾茨先生

" Emphasize that brand can not only convey the best value proposition to customers, but also create the best economic value for enterprises, brand owners and shareholders."

—— Mr. Don Schultz

如果把人與空間看做品牌價(jià)值的重要載體，在不同的品牌觸點(diǎn)上，無時(shí)無刻不在上演著不同的空間與人的故事......

If people and space are regarded as important carriers of brand value, on different brand contacts, different stories of space and people are staged all the time...

卡琳喬拉藝術(shù)館作為公司展廳兼辦公空間，關(guān)于卡琳喬拉的奢侈美學(xué)與靈感暢想，在不同的空間與人物間延續(xù)。這一期，我們將新的故事在卡琳喬拉其他空間繼續(xù)講述。

As the company's exhibition hall and office space, the Karin Jolla Art Museum continues between different spaces and characters about Karin Jolla's luxury aesthetics and inspiration. In this issue, we will continue to tell new stories in other spaces of Karin Jola.

卡琳喬拉辦公空間融潤(rùn)設(shè)計(jì)團(tuán)隊(duì)依然圍繞Carin Jora卡琳喬拉獨(dú)特的風(fēng)格故事 ——以“簡(jiǎn)約不等于簡(jiǎn)單”的設(shè)計(jì)體現(xiàn)企業(yè)人文關(guān)懷。

Carin Jora's office space Rongrun design team still revolves around Carin Jora's unique style story - the design of "simplicity does not mean simplicity" reflects the humanistic care of the enterprise.

回形的設(shè)計(jì)

round shape design

▲平面布局圖

在空間的功能規(guī)劃上，我們從公司人員結(jié)構(gòu)和多功能交互目的出發(fā)，對(duì)整體空間做了回形的設(shè)計(jì)，總分為對(duì)外和對(duì)內(nèi)兩大版塊的規(guī)劃，回形的設(shè)計(jì)極大地提高了空間的合理利用率，保證了空間光線的充足。

In terms of the functional planning of the space, we proceeded from the company's personnel structure and the purpose of multi-functional interaction, and made a round-shaped design for the overall space, which is divided into two major sections: external and internal. The reasonable utilization of space ensures sufficient light in the space.

從形象廳開始，將展廳和辦公區(qū)域一分為二。多功能區(qū)域融入辦公區(qū)、經(jīng)理室、財(cái)務(wù)室、總裁辦公室、會(huì)議室、臥室、與多功能餐區(qū)、影音室、產(chǎn)品直播間、綜合會(huì)議室等。

Starting from the image hall, the exhibition hall and office area are divided into two. The multi-functional area is integrated into the office area, manager's room, financial room, president's office, meeting room, bedroom, and multi-functional dining area, audio-visual room, product live broadcast room, comprehensive meeting room, etc.

01員工辦公區(qū)域

01 Staff office area

對(duì)內(nèi)的員工辦公區(qū)域自然采光條件非常顯著。設(shè)計(jì)師根據(jù)實(shí)際使用需求規(guī)劃了2個(gè)區(qū)域。收納系統(tǒng)的整合化管理讓辦公空間在具有人情味的前提下保證整潔與簡(jiǎn)約的舒適辦公氛圍。

The natural lighting conditions in the internal staff office area are very remarkable. The designer planned 2 areas according to actual usage needs. The integrated management of the storage system allows the office space to ensure a clean, simple and comfortable office atmosphere on the premise of human touch.

02總裁辦公室

02 President's Office

總裁辦公室設(shè)計(jì)在財(cái)務(wù)室的隔壁，在空間布局、顏色搭配和軟裝家具上主要突出其干練沉穩(wěn)、高端大氣的形象與氣質(zhì)；總裁辦公室除了采光和風(fēng)水好之外，合理的布局，流暢的動(dòng)線，雅致的藝術(shù)氛圍，自在的空間氣度，將空間濃淡場(chǎng)域的氣息與平穩(wěn)格局一氣呵成，滿足辦公、會(huì)議、接待、洽談的多重需求。

The president's office is designed next to the financial office. The space layout, color matching and soft furnishings mainly highlight its capable, steady, high-end and elegant image and temperament; the president's office not only has good lighting and good feng shui, but also has a reasonable layout and smooth movement. Lines, elegant artistic atmosphere, and a comfortable space, combine the atmosphere of the dark and light fields and the stable pattern of the space in one go, meeting the multiple needs of office, meeting, reception, and negotiation.

03會(huì)議室

03 meeting room

會(huì)議室整體淡雅的顏色，時(shí)尚簡(jiǎn)練的辦公桌椅，營(yíng)造空間的極簡(jiǎn)美學(xué)格調(diào)。背景墻上賦有團(tuán)結(jié)合作共贏意蘊(yùn)的裝飾畫，突出企業(yè)文化，頗顯意境。

The overall elegant color of the meeting room, stylish and concise office desks and chairs create a minimalist aesthetic style of the space. The decorative painting on the background wall is endowed with the meaning of unity, cooperation and win-win, highlighting the corporate culture and showing the artistic conception.

04套房空間

04 suite space

愈簡(jiǎn)于形，愈長(zhǎng)于存，極簡(jiǎn)和奢華碰撞升華出另一種高級(jí)生活質(zhì)感；套房空間風(fēng)格表達(dá)，延續(xù)夯實(shí)融潤(rùn)一直以來的奢華美學(xué)理念，化繁為簡(jiǎn)，以風(fēng)格演繹生活空間的內(nèi)在極致。

The more simple the shape, the longer it lasts, and the collision of minimalism and luxury sublimates another high-end living quality; the expression of the suite space style continues to consolidate the luxury aesthetic concept that Rongrun has always been, reducing complexity to simplicity, and interpreting the essence of living space with style Inner extreme.

05會(huì)客餐廳

05Reception restaurant

放眼整個(gè)會(huì)客餐廳，既有一派溫馨舒適感，又不乏優(yōu)雅時(shí)尚氣，高奢的茶柜，讓空間呈現(xiàn)出一種輕奢的美感，帶來了意想不到的效果。酒柜的設(shè)計(jì)，集合了功能、實(shí)用、顏值，展示出了空間的豐富性和藝術(shù)感。以簡(jiǎn)潔的表現(xiàn)形式來滿足人們對(duì)空間環(huán)境那種感性的、本能的和理性的需求。

Looking at the entire guest restaurant, there is a warm and comfortable feeling, but also elegant and fashionable. The luxurious tea cabinet makes the space present a light and luxurious aesthetic feeling, bringing unexpected effects. The design of the wine cabinet combines function, practicality and beauty, showing the richness and artistic sense of the space. It satisfies people's perceptual, instinctive and rational needs for the space environment with concise forms of expression.

06影音室

06 Audio-visual room

“私人影音室”不僅是一個(gè)會(huì)客廳、一個(gè)電影院、一個(gè)音樂廳、一個(gè)卡拉OK包房、一個(gè)書畫間、一個(gè)迪廳Hi房、一個(gè)游戲室、一個(gè)辦公室，更是團(tuán)隊(duì)團(tuán)聚在一起制造快樂的生產(chǎn)線。深色系的家庭影院簡(jiǎn)約而又奢華，可以容納 30 個(gè)人同時(shí)觀影。在選材方面充分考量了聲學(xué)和美學(xué)需要，舒適愜意。

"Private audio-visual room" is not only a meeting room, a cinema, a concert hall, a karaoke private room, a calligraphy and painting room, a disco Hi room, a game room, and an office, but also a place where the team gathers together to create happiness. production line. The dark-colored home theater is simple and luxurious, and can accommodate 30 people to watch movies at the same time. In terms of material selection, the needs of acoustics and aesthetics have been fully considered, making it comfortable and comfortable.

07直播間

07 live room

直播間的設(shè)計(jì)依然延續(xù)簡(jiǎn)約不簡(jiǎn)單的設(shè)計(jì)，白色空間設(shè)計(jì)讓直播間更寬闊，可以舒心暢談，造型創(chuàng)意的吊燈有營(yíng)造輕松氛圍的效果。直播間產(chǎn)品的擺放利落方便直播的時(shí)候的使用。

The design of the live broadcast room still continues the simple and not simple design. The white space design makes the live broadcast room wider, allowing you to talk comfortably, and the creative chandelier has the effect of creating a relaxing atmosphere. The products in the live broadcast room are arranged neatly and conveniently for use during live broadcast.

08綜合會(huì)議室

08meeting room

綜合會(huì)議室，是企業(yè)對(duì)對(duì)內(nèi)和外交流的窗口，這類會(huì)議空間設(shè)計(jì)以沉穩(wěn)大氣為主，配以柔軟雅致的沙發(fā)和的定制高級(jí)地毯，極簡(jiǎn)輕奢的裝飾柜設(shè)計(jì)，置身其中，不僅能夠彰顯企業(yè)的文化與實(shí)力，還能增強(qiáng)客戶的合作信心。

The comprehensive conference room is the window for the company to communicate internally and externally. The design of this type of conference space is mainly calm and atmospheric, equipped with soft and elegant sofas, customized high-end carpets, and minimalist, light and luxurious decorative cabinet design. It can not only demonstrate the culture and strength of the enterprise, but also enhance the cooperation confidence of customers.

RR&Carin Jora的合作，看似一個(gè)空間藝術(shù)館的誕生，但其實(shí)也是Carin Jora卡琳喬拉品牌感知的變化。

The cooperation between RR and Carin Jora seems to be the birth of a space art museum, but it is actually a change in the brand perception of Carin Jora.

而這種變化的感知不單單只發(fā)生與員工與工作的環(huán)節(jié)中，更發(fā)生在經(jīng)由員工而傳遞出去的每一個(gè)品牌觸點(diǎn)。以RR&Carin Jora為一個(gè)新的起點(diǎn)，我們期待看到未來不久，Carin Jora卡琳喬拉更多的奢侈美學(xué)與靈感暢想........

The perception of this change not only occurs in the link between employees and work, but also occurs in every brand touch point transmitted by employees. Taking RR&Carin Jora as a new starting point, we look forward to seeing more luxury aesthetics and inspiration from Carin Jora in the near future......